RESUME
Always looking to grow
October 2021 - Present
URBAN OUTFITTERS: ANTHROPOLOGIE GROUP | SEO COORDINATOR
- Developed SEO strategies to beat fiscal goals for total site sessions and demand
- In 2024. grew total site traffic from SEO by +4% (+1.2 million sessions) YoY
- In 2024, improve total site demand from SEO by +2% (+$2.53 million) YoY
- Successfully built non-brand traffic growth and improved search discoverability
- Surpassed our non-brand traffic goals by 26% (+963K) YoY
- Played integral role in planning, implementing, and monitoring a site migration for our weddings business
- Communicated concerns, results, and expectations to cross-functional teams and executive level stakeholders.
- Supported web development team on finding, prioritizing, and correcting technical SEO errors
- Used Screaming Frog and Lumar to fix various errors on monthly basis
- Introduced a content strategy and partnered with copy team to streamline blog content creation
- Introduced generative AI tools to scale blog post creation and automated blog outline process through AI tools, saving 3 work days worth of effort every quarter
- Improved traffic to blog by 26% YoY (+120K sessions)
- Worked with merchandising, editorial, creative, and web development teams to implement SEO best practices across many functions
- Shared SEO roadmaps, resources, and created touch bases to keep teams informed on performance, opportunities, and build relationships
- Educated cross-functional partners on Core Web Vitals, internal linking, and page speed optimization
August 2020 - October 2021
BHHS FOX & ROACH REALTORS | DIGITAL MARKETING SPECIALIST
· Worked with teams to develop luxury and commercial real estates websites
· Developed, implemented and analyzed SEO strategies across multiple sites
· Contributed to increasing organic traffic on main site by 15%
· Monitored website analytics and implemented Google Tag Manager for tracking on marketing campaigns
· Guided teams on SEO and recommended high priority changes based off data
· Taught agents how to edit their personal websites and resolved technical issues regarding agent sites
· Planned, created, and launched a consumer facing satellite site used for recruiting
· Created landing pages
March 2020 – Present
FREELANCE WEB DEVELOPMENT AND SEO|Â COMFORT1Â HEATING AND COOLING
· Performed site audits using Screaming Frog to identify site structure and page issues
· Developed a content plan centered around blog posts and optimized website copy
· Successfully helped the website begin to rank for targeted keywords
· Set up Google Analytics to analyze website performance and SEO efforts
June 2019 - August 2020
MAJUX MARKETING | SEO + DATA ASSOCIATE
· Performed internal linking on hundreds of blog posts for client websites
· Created an automated email report system for client website performance
· Implemented hundreds of redirects to resolve pages with 404 errors
· Optimized meta descriptions, meta-titles, H2s, meta-descriptions, and slugs
· Utilized Google Analytics daily to gauge site performance and identify issues
· Conducted backlink prospecting and identified competitor backlinks
· Routinely identified deindexed pages and resubmitted them through Search Console
June 2018 – September 2018
TRINITY INSIGHT | SEO ASSOCIATE INTERN
· Used SEM Rush, Ahrefs, and Google Keyword Planner to conduct keyword research
· Created reports for clients showcasing digital marketing strategies and campaigns
· Created over 50 evergreen blog topics for clients
· Analyzed client webpage performance daily with Google Analytics
· Created client-facing documents and proofread content published on client sites
· Used Excel to traverse large datasets, identify trends, and create data visualizations
December 2017 – May 2018
MOST | WEB DESIGN AND SEO INTERN
· Created project proposals for prospective clients
· Designed client websites using WordPress
· Optimized copy for SEO on client webpages
· Resolved website design issues using solutions created with HTML and CSS
· Optimized hundreds of product listings for e-commerce sites